Handover of the baton in international sales – Promotion
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On 1 July, Axel Weimar took over as Area Sales Manager for Promotion & Custom-made Products at Schneider Schreibgeraete in Schramberg, Germany. He will be responsible for the markets in Switzerland, France, Benelux, Scandinavia, the Baltic States, the UK & Ireland, Italy, Spain and Portugal.
His predecessor, Susanne Eiermann, shaped this division for over 20 years with great passion, professional expertise and a great deal of personal commitment. For Klaus Broghammer, Head of the Customised Products Department, one thing is certain:
“Susanne has played a decisive role in shaping the development of our international business over two decades. With her extensive expertise, her energy and her understanding of our customers, she has significantly shaped Schneider’s current international focus in the field of Promotional Products and Customised Products and laid the foundations for our success today. We thank her from the bottom of our hearts for this. At the same time, we are delighted to have secured Axel Weimar, an experienced sales expert with an international outlook, for this important role. With his experience, customer focus and understanding of the requirements of different markets, he is the ideal person to continue on this successful path and bring fresh impetus to the business.”
“I’m really looking forward to this new challenge. I’m thrilled that Schneider brings together the entire value chain in Germany whilst also fostering an exceptionally strong team spirit. This collaborative approach makes us fast and flexible and enables us to deliver bespoke solutions of the highest standard for our customers.” – said Axel Weimar regarding his new role.
With this change, Schneider is focusing on both continuity and fresh impetus – and, together with its customers and partners, is looking to the future with optimism.
In developing its promotional writing instruments, Schneider Schreibgeraete GmbH relies on environmentally friendly materials, modern manufacturing technologies and high-quality craftsmanship. The portfolio combines functional solutions with sustainability considerations. Every product embodies the knowledge and experience gained from over 85 years of writing instrument development – from ballpoint refills and barrel manufacturing right through to finishing. The result is high-quality branded writing instruments that are valued worldwide as effective and durable promotional items. The Schneider name stands for brand quality ‘Made in Germany’. As one of the first companies in the industry, Schneider has been continuously certified under the European environmental management system EMAS since 1998. The company’s consistent philosophy is that all promotional writing instruments are developed and manufactured exclusively in Germany. This enables all manufacturing processes to be continuously monitored and optimised, whilst ensuring the highest quality, environmental and social standards. Thanks to a high degree of vertical integration, innovative production technologies and decades of experience, Schneider produces both classic promotional writing instruments and bespoke custom designs for customers all over the world.